The Greenway Brand Redesign    •    Logo Development

Project Overview

The Greenway is a Swedish Company that produces vegan food for the GDO. They only use the most natural ingredients in traditional recipes for its finest meals.

This portfolio element is about the labels and packaging redesign, that took place after a full logo redesign. I had to redesign their packaging and labels complying with the Swedesih laws about food packaging, label contents regulation, materials' mechanical performance and much more.

The concept behind the new packaging and labels is to combine the sense of "freshness" in a new funky and cool way.

Using two different fonts we created the feeling of movement and hype.

Client Greenway AB
Industry Food, Mass Market Retail (MMR)
Art Director Alessia Curcio
Year 2017

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